SERJ – From an idea to a full-blown brand, I’ve been with SERJ since day one - helping bring this active lifestyle startup to life. Together, we built the brand from the ground up: logo and branding, a fully functioning e-commerce website, marketing materials, strategy, and a movement-led content shoot with the talented team at Brandstories.

SERJ is all about functional accessories for active lives, so we crafted a visual identity that moves too - dynamic, bold, and ready for adventure. Now live online and soon landing in stores nationwide.